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Marketing Smut

I was going to post this yesterday, but I felt it might bring everybody down a little and I didn't want to do that on Christmas. So, you get it today. It's a slightly different post, as it has little or nothing to do with kink or BDSM. Today I want to talk about writing. Or more specifically, I want to talk about marketing what you've written.

If the past year as an independent author has taught me anything it's that it is a lot harder to sell books than people think. I figured I'd have it slightly easier due to my subject matter. I mean, the book is called Ignite35: My Life in the Sex Fetish Community, for crying out loud. Getting people curious about it should be a piece of cake, right?

Apparently not. I have solicited reviews for the book that were promised, but never appeared. I have bought ad space on websites devoted to books. I have given away copies, both as prizes and in the hopes that the person receiving it might be interested in helping get it out there. I have tweeted fairly regularly about the book and related topics. I have asked other key figures in the BDSM community if they'd like to be interviewed for this blog site, with little or no replies. All of this and the book remains relegated to the back halls of Amazon, wondering if anyone will ever give it a chance.

Originally, I was going to seek representation for the book, a literary agent. I sent multiple queries out and received almost as many rejections. My content editor claimed this was a good thing, that it meant that they were at least looking at my stuff. I was disappointed, however. It led me to the decision to self-publish. What I didn't fully realize is that that also meant that I would be solely responsible for marketing and that a shocking title and a risque cover aren't necessarily enough to catch eyes. Ad to that, my determination that my true identity remain secret made my job much harder.

So, I started this blog and a Twitter account. I messaged various places that review books. I bought ad space. I messaged adult toy stores and dungeons. I wrote to famous authors and BDSM personalities.

Crickets. This blog has been up for over a year and has ONE comment. I have amassed just over 200 Twitter followers, only a handful of which have ever messaged me and none of which have ever asked about the book. It's frustrating, to say the least.

2018 brought with it certain financial troubles that caused me to lose more than one marketing opportunity. My relationship with my sub has required much more of attention as of late. Other responsibilities have gotten in the way as well. But I still keep trying. The problem is, I'm running out of ideas.

Look, I'm just going to come right out and ask. Is there ANYONE out there who might have any suggestions other than the basic, tired stuff that writing articles online offer? Is there anyone who might like to campaign to get the book in adult stores, sex clubs or libraries? I'll entertain any serious ideas someone cares to throw my way, because this is getting exhausting.

I wrote Ignite35: My Life in the Sex Fetish Community because I felt it was important. I believe that anyone who wants to actively pursue an alternative lifestyle can benefit from it. But only if they read it. Before that however, they have to know the damn thing exists. So please, if you have read it and liked it, recommend it to others. I would consider it a great favor. Because otherwise, we just have to deal with more and more 50 Shades zombies.

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